“Rule number one: never lose money. Rule number two: never forget rule number one.”
— Warren Buffett
This is perhaps Warren Buffett’s most widely shared advice—embraced by investors, novice and seasoned alike. But how does one truly follow it?
Clearly, it does not mean avoiding equities altogether or confining capital to bank deposits. Buffett himself has built enduring wealth by owning stakes in exceptional businesses. Yet equity investing, by its nature, offers no guarantees—neither of capital protection nor of returns.
So how can one respect Buffett’s principle while investing in equities?
We believe the answer is simple—but not easy.
It requires discipline to follow three enduring principles:
These tenets form the foundation of how we invest—and we commit to following them, consistently and without compromise.
